Building & Developing the User Research Team
Starting point
Joined Mews' DesOps area to continue building the User Research Team as part of RnD. Back then, there were two researchers taking reactive usability project requests from the six different product tribes.
The User Research documentation lacked structure, there were few ReOps processes in place, and low to no adoption of the research mindset among product teams. The teams were craving for streamlined research processes and actionable solutions as the business objectives frameworks kept changing.
Establishing the groundwork for a resilient, open, and dedicated team, empowered by a comprehensive toolkit and a DesOps framework to embed user-centricity into product design and business decision-making.
Approach
We designed the product performance analytics system linking business KRs with product-specific UX metrics; created the UX Research area documentation and structured the knowledge corpus to make it accessible and actionable to best fit each product team needs.
In the meantime, we decided to embed the team in each product team for a closer and more impactful collaboration, enabling user researchers to strategically plan and lead initiatives to drive adoption and develop the research maturity.
